Wednesday, February 25, 2015

Fundraising 101: Tempting alternatives increase willingness to donate

Charities are always trying to understand what type of appeal will increase the likelihood of donations. According to a new study in the Journal of Marketing Research, people are also very driven by seeing the good in themselves. Referencing particularly indulgent products — not a simple cup of coffee — can significantly increase charitable donations.







from Top Health News — ScienceDaily http://bit.ly/1BufEsV via Naturally Increase Breast Size At Home

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