Facebook 'likes' don’t work like marketers think they do

Simply building up followers on Facebook isn’t enough to boost a brand’s sales. If companies want to convert social media fans into more active customers, they have to engage them with advertising, according to a new study.

from Top Health News – ScienceDaily http://bit.ly/2mUKF3Q
from Tumblr http://bit.ly/2mUMptP