New research finds the type of sensory experience an advertisement conjures up in our mind – taste and touch vs. sight and sound – has a fascinating effect on when we make purchases. The study finds that advertisements highlighting more distal sensory experiences (sight/sound) lead people to delay purchasing, while highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases.
from Top Health News – ScienceDaily http://ift.tt/2tY538g
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